When you have an idea for creating a presence on the web, we want our clients to think of TalentPool as a means in which to make that thought a reality. Our process is to collaborate with our clients in order to assemble the best possible team for the job while determining the best procedure to meet their business requirements and needs. In order to do this we approach the project from a ‘big picture’ perspective. As a result we have been blessed with a great base of clients that involve us in some exciting projects that span a multitude of industries.

 

Fall Prevention Center of Excellence

When we were approached by the Fall Prevention Center of Excellence (FPCE) to assist in creating the complete graphic identity for their newly funded venture, we realized that our client had absolutely no artwork to start with. We were truly starting this project from the "ground up".

Starting with the collection of ideas from each of the project's principals, we began to develop a color palette and initial layout. The next step was logo creation. The client really needed to have a distinguished brand while having the flexibility to adapt the artwork for each of the schools involved in the project.

After creating the initial print and marketing materials, it was now time to develop the web component. StopFalls.org was designed specifically to be a provider of information to an international audience. This site needed to be scalable and able to change scope rapidly. The solution we provided includes a lot of backend maintenance options that allows for a high turnover in-house staff to update the site as policy dictates.

The FPCE's primary objective was to continue to brand identity, awareness, and interest in the organization and the services it provides. We believe that our efforts helped to increase awareness of the FPCE's mission by promoting involvement and knowledge of their programs. This helped to achieve their ultimate goal of retaining current members and program participants while obtaining new ones.

Through our internal process, client interaction, and by relying on/fostering the intelligence and creativity of our staff we trust that our staged approach will help your organization reach its goals in the minimal amount of time.
 
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